Digital Marketing Campaign for Water Conservation
Partnering with the Conservancy of Southwest Florida, Natalie created a small digital marketing campaign aiming to increase engagement with the organization's existing constituents and to draw in new audience by delivering consistent and lucid message to educate the general public about existing water policy initiates and motivate target audiences to take relevant actions.
Primary audience: Female, white, age 35 -- 65, obtained bachelor or higher level of education, median to high household income.
Secondary audience: Female, current college or post graduate students, most likely practice yoga, most likely being veterinarian or vegan
Estuaries Report Card
To raise awareness for water quality in Southwest Florida and make water report card more relatable and easier to understand.
