Data First Approach
Good data provides a structured understanding of its audience and core need of the product(s). With extensive knowledge in PR & Market research, Natalie is able to understand core issues, identify target audience and stakeholder, formulate key messages, and help clients reach maximum effect and efficiency.
Human Centered Design
Human centered design is not only a design and engineering approach, but also a ideology that Natalie follows to ensure that the products and services are designed by the people and for the people. Some of the tools she uses to engage human prospective in all design stages are usability testing, A/B testing, UX/UI research.
Interactive Design
Nowadays, traditional communication is no longer able to feed the consumers' growing need to connect, touch, feel and interact with products, services, and brands. It is important to implement interactive design thinking to increase engagement and create multi channel communication between the service/product and the customers.
Video Filming & Editing
Natalie is passionate about telling compelling stories through film making. She has filmed and edited many promo videos for the University of Miami. She enjoys making travel videos, interviews, and short documentaries.
Rapid Prototype
Rapid prototyping allows designers to quickly turn concepts into tangible models. It not only help designer to minimize design flaws along the way, but also allow all key stakeholder to visualize and alter the original concept in a cost effective way. Natalie uses Axure, Adobe XD, and Invision to help client visualize their concepts.
